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The variety of autos in use is anticipated to continue to rise. Extra entry-stage service technicians might be wanted to perform fundamental maintenance and repair, equivalent to replacing brake pads and altering oil, on these automobiles. New applied sciences, nevertheless, comparable to electric vehicles, may limit future demand for automotive service technicians and mechanics as a result of these vehicles might be more dependable and thus require less frequent upkeep and repair.
Marketing and sales: emotional vs. experiential. Automakers have lengthy known that the more premium a automotive brand is, the more emotion factors into model perception, which is why premium brand marketing makes shoppers anticipate serene gratification. Nevertheless, experientially partaking automotive patrons may soon be as essential. A current shopper survey revealed that 82% of present car homeowners and potential automobile consumers wish to discover and configure their automobile via immersive technologies like digital and synthetic reality. Premium manufacturers must do greater than maintain tempo with industrywide efforts to supply such experiences â€” they should lead them, or face surrendering a key factor of their model’s cachet.
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