Mentor Automotive provides the software, systems and services that unleash your freedom to innovate. Providers: offline vs. online. Our review of historic data and major automakers’ announced plans indicates that connectivity devices in vehicles will increase from 22% in 2017 to 69% by 2020, laying the muse for automakers to significantly reduce the necessity for automotive homeowners to bring their car to a facility for upkeep. The fast growth of digital autos (EV) will additional speed up the shift to online companies, since the EV construction significantly simplifies after-sales upkeep. The vast majority of service touch points could quickly move online. Again, clients will expect premium manufacturers to be ahead of the curve in providing after-sale car service convenience.
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Realistically assess the staying power of the qualities that made your brand premium in the past, in mild of the new variables now reshaping brand premium within the automotive trade. Will what you offer immediately still be perceived as premium in 5 or 10 years? For example, superior driving experience is currently an indicator of most premium automotive brands. However, as autonomous driving advances, the expertise of being in a automotive will be very like being in a cell lounge, the place the occupants will count on to do virtually every part they can do in the office or at house. To take care of premium brand status, OEMs must make great leaps in providing seamless digital integration in vehicles.
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